Build and grow your Zendesk Help Center with Analytics
All the metrics you need to understand how your Knowledge Base is performing and how to improve it.
A better alternative to Google Analytics designed and built for self-service content.
FREE 14-day trial, no credit card required.
Pricing starts at €49/month.
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Think Google Analytics, but for Zendesk Help Centers
Measure Total and Unique Views by article, section or category
Measure article metrics with languages grouped or separated by language.
Distinguish between Staff vs Customer, or Mobile vs Desktop traffic.
Is your content helpful?
Track Helpfulness as % of people who found your articles helpful
Uses Zendesk's article votes date to calculate Helpfulness for any period of time.
View votes trend by day, week or month.
View it top level, or slice it by article, section or category.
Measure Self-Service Performance
How effective is your Help Center at deflecting tickets?
Conversion to Tickets: % of article views that result in a ticket being created.
Track New Tickets opened along with Help Center metrics.
Measure Self-Service Score as the number of visitors for each new ticket opened.
Track people's journey to understand what articles to improve and how
What customers do after reading an article?
How many and what tickets they create?
What are the searching for next?
What other articles do they visit?
How customers get to an article?
Collect direct feedback on articles
Add a simple feedback form on each article to allow your visitors to enter the reason why they found the article unhelpful.
Feedback is collected and displayed in the Analytics dashboard for each article.
Easy to install and customizable to fit your own theme.
Slice and dice your data in any possible way
Need metrics for the last 7 days traffic of Signed-in Users to French articles, from a PC or Laptop, arriving from Google Search?
No problem at all!
Use our rich and flexible filters to slice your data in any way you want.
And much more...
Super easy to install
All you need to do is add a short script snippet in your Help Center theme (instructions included in the app).
Built with privacy in mind
We do NOT store any PII data about your visitors, such as IP address or email address. All data is fully anonymized and encrypted
Works out of the box
No custom setup is needed. After the script is installed, the dashboard is available right away.
Grace Barlow
Content and Communications Manager
The analytics that Swifteq provides is able to gather the overall helpfulness of your Help Centre, down to each article individually. You can see the customer journey including the steps they’ve taken before and after viewing the article and much more!! This tool has completely changed the way we use our Help Centre and how we look into our self-service tools! Could recommend this more!!
Integrates seamlessly with
