A great Zendesk help center does more than answer customer questions. It elevates the entire support experience.
When done well, your help center becomes a self-service hub that keeps your customers empowered and happy while reducing strain on your support team by giving them data on how to improve the content to lower ticket volume.
Creating a well-designed knowledge base can feel daunting.
While there are a plethora of Zendesk help desk templates available, it can be difficult to know which is best suited for your brand and where to customize them.
We’ve collected the best examples of Zendesk help centers from 2025 to inspire you.
The Elements of a Great Zendesk Help Center
These are the four key elements that can level up your help center.
Whether you’re starting with a Zendesk help center template or customizing an existing one, these elements work together to create a knowledge base that’s helpful, efficient, and fully aligned with your customers’ needs.
A well-designed structure
A clear structure ensures customers can easily navigate to the right content.
It removes friction in searchability, allowing customers to self-serve using your support content—ultimately reducing the strain on your support team.
Well-organized content helps customers find solutions faster and with less effort.
An optimized user experience (UX)
An intuitive UX keeps customers engaged and is essential for ensuring they’re successful when interacting with your help center.
Zendesk’s help center is built on solid UX principles, but the best knowledge bases go further by combining smart UX and UI practices in both content and design elements.
When navigation is simple and interactions are smooth, customers are more likely to find what they need without frustration.
Beautiful design
Thoughtful design reinforces your brand and makes your help center feel like a natural part of your website.
Support elements don’t have to be boring or feel disconnected from the rest of your customer experience.
Zendesk’s help center templates are a great way to get started with a basic design, but they also allow for added customization so your help desk blends in with your website design seamlessly.
Here’s what that looks like in practice:
Consistent visual hierarchy that guides users' attention to important elements.
Strategic use of white space to improve readability and reduce cognitive load.
Clear typography with proper contrast ratios for improved legibility.
Responsive design that maintains functionality across all device sizes.
A well-designed help center reflects your brand’s personality and builds trust with your users.
Search functionality
An optimized search experience is a game-changer, helping users find solutions quickly without having to sift through endless articles.
The best help centers take full advantage of Zendesk’s search capabilities, offering an easy, efficient search experience that supercharges customer satisfaction and reduces time to resolution.
Zendesk has a few features like autosuggestions when you start typing in the search bar that can massively increase successful searches. It also comes with some search analytics that provide valuable insights that help teams continuously improve their content.
Top Zendesk Help Center Examples in 2025
Why it’s great: A well-thought-out, easy-to-navigate structure
If your business has an extensive library of documentation and guides, your help desk can quickly become overwhelming for users.
A cluttered help center makes it harder for customers to find the answers they need, leading to frustration and unnecessary support tickets.
Zapier solves this challenge with a well-structured help center that keeps everything organized and easy to digest.
They use recognizable product icons as visual cues within their help center categories, making it simple for users to identify the type of support they’re looking for at a glance.
Each category also includes a brief summary, giving customers helpful context and guiding them to the right resource, even if they’re new to the product.
Why it’s great: A well-branded design
Goodr proves that a help center can be both functional and fun without losing its brand identity.
On their help center’s home page, they use bold visual blocks with photography, making it easy for users to find what they need while staying true to their playful style.
Instead of relying on standard icons for help desk categories, Goodr opts for quirky, eye-catching photos that reflect its whimsical brand.
The result is a knowledge base that feels like a natural extension of their website: engaging, on-brand, and highly effective at guiding users to the right information.
Why it’s great: Concierge-level assistance
Shopify’s help center delivers a custom, high-touch support experience that feels more like a concierge service than a traditional help desk.
Front and center on the homepage is their virtual help center, which guides users to relevant content with ease and precision, making searching for solutions feel seamless.
Accessibility is another key strength.
Shopify offers its help desk in multiple languages, ensuring customers worldwide can access the support they need in their preferred language.
Tools like Swifteq’s Help Center Translate can help teams achieve this kind of multilingual support in Zendesk without adding extra workload.
This thoughtful, customer-first approach makes Shopify’s help center a standout for accessibility and personalized service.
Why it’s great: Masterful UX with a user-friendly structure
Route puts the user front and center when designing their Zendesk help center. As a business that serves two distinct types of customers—existing users and new shoppers exploring their tool—they address two very different support needs.
To solve this, Route breaks up the knowledge base into two clear paths and prompts users to choose the most relevant option right from the home page.
This structure ensures every user quickly finds the information they need without wasting time sorting through unrelated articles. It’s a smart example of great UX and how user needs should drive your help center’s design.
Why it’s great: A custom video gallery for elevated support
True to its engineering roots, Shapr3d takes a thoughtful, solutions-focused approach to its help center by incorporating video tutorials for enhanced customer support.
Instead of burying these videos within individual help articles, Shapr3d showcases them in a dedicated video gallery right on the help center homepage.
This visually appealing design makes it easier for users to find and access step-by-step guidance quickly.
It’s a smart way to engage customers while providing practical, easy-to-follow support.
Why it’s great: Simple and straightforward
Uber’s help center is focused on delivering exactly what their customers need. With a straightforward structure, Uber prompts customers to the right help center for their needs in one click.
Their minimalist approach removes all unnecessary elements, including the primary navigation, to eliminate distractions.
Once users are inside the relevant category, Uber offers a generative search function so they can quickly find and access information with no hassle.
Why it’s great: A search-friendly interface
Tesco takes full advantage of Zendesk’s generative search functionality by placing the search bar front and center in their help center.
They even guide users with a helpful example of how to format their query, making it easier to get accurate results.
By keeping the help center categories smaller and less visually dominant, Tesco emphasizes the search option. This smart design choice encourages customers to rely on search for faster, more relevant answers, delivering a smoother, more efficient support experience.
Why it’s great: Maximal use of Zendesk help center features
Cognism fully leverages Zendesk’s customization options to create a help center that’s both functional and highly engaging.
It combines easy search functionality with clearly categorized blocks, helpful keywords to guide users, and a branded interface with a sticky site header for seamless navigation.
But Cognism doesn’t stop there.
They elevate the experience by adding custom elements like video content and direct links to blogs, podcasts, webinars, and more.
Everything is packaged in a clean, modern design that keeps the interface intuitive and polished. This comprehensive approach turns their help center into a true all-in-one support hub.
Why it’s great: Simple, but effective
Picsart’s help center shows how even the most basic Zendesk layout can deliver a user-friendly, fully functional knowledge base.
By relying on an out-of-the-box design, they’ve created a practical support hub that covers all the essentials—search functionality, popular topics, and easy navigation through articles.
This ready-made approach proves that you don’t need extensive creative or development resources to build a helpful tool for your customers.
Picsart’s help center is a great example of how Zendesk’s core features can provide a quick, simple solution for teams that need to get up and running fast without sacrificing usability.
Why it’s great: Beautifully designed and branded
Krisp’s help center prioritizes design and branding and creates a seamless extension of the company's website.
The help center feels clean, approachable, and easy to navigate, with a sticky navigation header and an airy layout. Using plenty of white space and keeping homepage elements minimal, Krisp ensures the experience remains visually light and functional.
What truly sets Krisp apart is how they infuse their brand personality into the help center. Interactive hover animations on the category blocks add a playful, unexpected touch, making the experience more dynamic and engaging.
This thoughtful design not only highlights the brand’s creativity but also makes finding information more enjoyable for users.
Why it’s great: A thought-out structure
Estateably’s help center is a masterclass in creating an intuitive structure that’s easy for users to navigate.
By leveraging Zendesk’s built-in features, they organize their content into clear categories and hierarchies, making their extensive library of information feel manageable and accessible.
What truly stands out is their use of a table of contents within each article.
This simple but powerful feature allows users to jump directly to the needed sections, saving time and improving the overall experience. Estateably’s thoughtful approach to structure keeps their help center organized, digestible, and user-friendly.
Why it’s great: Stellar UX and navigation
Squarespace’s help center is a perfect example of how thoughtful UX can create a seamless support experience.
With powerful generative search functionality, easy-to-navigate category blocks, and flexible browsing options—by topic or by product—Squarespace gives users multiple ways to find the information they need quickly.
What sets it apart is the Zendesk customized help center design.
By using a unique footer and main navigation that differs from their main website, Squarespace transforms their help center into an all-in-one support hub rather than just a collection of FAQs.
For a brand like Squarespace, this approach empowers and educates users, helping them achieve success with the platform while feeling fully supported along the way.
Why it’s great: Minimalist, content-focused design
Airrobe proves that less can indeed be more when creating a standout help center.
With a clean black-and-white design and minimal iconography, they keep the interface sleek and distraction-free, allowing the content to take center stage.
The intentionally stripped-down visuals put full focus on what matters most—providing users with the critical information they need.
This minimalist approach ensures a clear, straightforward experience that supports self-service and helps users quickly find answers without unnecessary clutter.
Why it’s great: Thoughtful structure and smooth UX
Homekey’s help center excels with a well-structured homepage that brings everything users need into one convenient place. FAQs, how-to videos, detailed guides, and help articles are all easily accessible from the main page, creating a thorough and user-friendly support hub.
The UX is seamless, with smart navigation choices that make it easy for users to find their preferred path.
Whether they want to search, browse the video gallery, check frequently asked questions, or dive into detailed help guides, Homekey ensures every option is just a click away. This thoughtful design makes the support experience intuitive and efficient.
Why it’s great: Clean user interface with ample self-serve features
CallRail makes the most of its extensive knowledge base by focusing on clean UX and keeping the design simple, avoiding unnecessary imagery and complex elements. Such an approach ensures users can quickly find what they need without distractions.
One standout feature is their FAQ section, positioned right below the list of help topics. This smart design allows users to bypass topic sorting and jump straight to answers for common issues, making self-service even more efficient.
CallRail takes it a step further by customizing its help center to include a community board where customers can interact, share knowledge, and troubleshoot together.
This proactive approach encourages collaboration and greatly enhances the self-serve experience for users, turning their help center into a truly valuable resource.
Create a Comprehensive Help Desk with Zendesk
Creating an exceptional customer help center requires dedication, but the payoff is well worth the effort. These Zendesk guide examples show that Zendesk is a great place to start, offering a well-designed help center that can transform the self-service experience.
The Zendesk knowledge base examples featured here stand out because of their smart structure, intuitive user experience, cohesive branding, and powerful search functionality.
Together, these elements simplify the customer journey, boost satisfaction, and reduce ticket volume, which helps keep your customers coming back again.
At Swifteq, we empower customer support teams to build outstanding Zendesk help centers like the ones shown here. With Help Center Manager, designing a self-service knowledge hub that truly makes an impact has never been easier.
Written by Eryn Chesney
Eryn is an experienced e-commerce CX leader with a strong background in writing and content marketing. She’s passionate about empowering support teams and using the invaluable insights they collect to drive business success.