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Zendesk Jira Integration: Building a Ticket Escalation Process That Works

Zendesk Jira Integration: Building a Ticket Escalation Process That Works

by Neal Travis | Sep 15, 2026 | Best Practices, Zendesk

Most support teams set up a Zendesk Jira integration for one reason: they want engineering to see the tickets that need a real fix without support having to leave Zendesk to ask for it.  The integration handles that part well.  What it doesn’t solve is...
AI Data Privacy for Support Teams: the Checklist Before You Connect AI to Customer Data

AI Data Privacy for Support Teams: the Checklist Before You Connect AI to Customer Data

by Neal Travis | Sep 2, 2026 | Artificial Intelligence, Best Practices

AI data privacy for a support team all starts with one question: does your contract match your configuration?  Your team wants AI that can dig into tier 2 and tier 3 tickets: pull the JIRA history, read the logs, and tell you what’s broken. That takes real...
From 2% to 100%: a Practical Guide to Auto QA in Zendesk

From 2% to 100%: a Practical Guide to Auto QA in Zendesk

by Neal Travis | Aug 4, 2026 | Automation

Most Zendesk quality assurance (QA) programs run the same way: a team lead pulls a handful of closed tickets each week and scores them against a scorecard, usually somewhere between 2% and 5% of total ticket volume. The other 95%-plus closes without anyone looking at...
When Your QA Score Says “Bad Agent”, and It’s Wrong

When Your QA Score Says “Bad Agent”, and It’s Wrong

by Neal Travis | Jul 21, 2026 | Best Practices

A dog barks once in the background of an otherwise perfect call. The agent scores zero. A phone transfer drops the first two seconds of a handoff. The receiving agent is dinged for an incomplete greeting. A customer’s real name happens to sound like a profanity....
Is Your QA Scorecard Measuring Quality or Just Script Compliance?

Is Your QA Scorecard Measuring Quality or Just Script Compliance?

by Neal Travis | Jun 30, 2026 | Best Practices

There’s a Reddit thread on r/callcentres that every support leader should read. An agent describes waking up on rollover day, the morning QA scores reset, excited and confident. They’d followed the call flow perfectly on every new booking call they knew...
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Recent Posts

  • Zendesk Jira Integration: Building a Ticket Escalation Process That Works
  • The Precondition Problem: Attributing Contact Drivers Appropriately
  • AI Data Privacy for Support Teams: the Checklist Before You Connect AI to Customer Data
  • How to Automatically Extract Data From PDFs and Images in Zendesk
  • Generative AI for Customer Service – Using Common AI Tools for Your Back Office Admin

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