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How to Build an Enterprise Customer Support Offering and Team

How to Build an Enterprise Customer Support Offering and Team

by Mark Sherwood | Dec 2, 2025 | Best Practices

Enterprise customer support isn’t just faster tickets and stricter SLAs. It’s a fundamentally different operation than standard support—bigger teams, more complex systems, and higher stakes when something breaks. Standard support workflows can’t...
Zendesk vs Intercom: Support Leaders Share Real-World Insights

Zendesk vs Intercom: Support Leaders Share Real-World Insights

by Mark Sherwood | Oct 14, 2025 | Zendesk

Zendesk scaled Shopify’s global support across thousands of agents. Intercom powered Hospitable’s lean team with AI that resolved 70% of conversations. Both are market leaders, but they solve fundamentally different problems. Zendesk is built for...
Zendesk Case Swarming Explained: Benefits, Challenges, and How to Get Started

Zendesk Case Swarming Explained: Benefits, Challenges, and How to Get Started

by Mark Sherwood | Oct 7, 2025 | Best Practices, Zendesk

Zendesk case swarming keeps the first agent in charge of a ticket from start to finish. Instead of escalating through support tiers, they pull in subject matter experts to solve the problem collaboratively—then stay the single point of contact for the customer. The...
Zendesk Admin Certification: Is It Worth It and How to Succeed?

Zendesk Admin Certification: Is It Worth It and How to Succeed?

by Mark Sherwood | Sep 30, 2025 | Best Practices, Zendesk

The Zendesk admin certification costs $350, takes 2-3 weeks to prepare for, and (in theory) demonstrates your ability to design workflows rather than just patching them together. Whether it’s worth it depends on one thing: where you are in your career. For...
The Ultimate Guide to the Follow-the-Sun Support Model

The Ultimate Guide to the Follow-the-Sun Support Model

by Mark Sherwood | Sep 2, 2025 | Best Practices

Customers don’t like to wait, and support agents shouldn’t have to work through the night to keep up.  Fast-growing global businesses often uncover a real tension: how do you deliver responses around the clock without burning your team members out? The...
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Recent Posts

  • Content Audit: How to Keep Your Knowledge Base and Macros Up to Date?
  • How We Keep our Help Center Articles and Screenshots Up to Date with Claude and the Zendesk MCP Server
  • CSAT Is Broken. But What Are the Alternatives?
  • How to Prevent Burnout in Your Human Support Team?
  • Zendesk Jira Integration: Building a Ticket Escalation Process That Works

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