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Writing Knowledge Base Articles for Humans and AI

Writing Knowledge Base Articles for Humans and AI

by Mark Sherwood | Jul 28, 2026 | Artificial Intelligence, Knowledge Management

Your help center used to be just documentation and a place for customers and support agents to find answers. Now, it’s the thing your support bot reads to answer customers, and it never stopped being documentation.  This means every article now has two...
The Problem With Three Knocks (and What Great Support Teams Do Instead)

The Problem With Three Knocks (and What Great Support Teams Do Instead)

by Mark Sherwood | Jul 7, 2026 | Best Practices

In customer support, first touch is always important. But follow-up often gets underestimated when teams talk about what creates a strong customer experience. At small volumes, the processes around follow-up are trivial. The agent sends the key message, the customer...
AI Support Automation: Beyond the Basics

AI Support Automation: Beyond the Basics

by Mark Sherwood | Apr 21, 2026 | Artificial Intelligence, Automation

Most teams I talk to think they’ve “done AI” once agents copilots, summaries, tagging, and documentation help are live. That is a great start, but that’s the baseline now. Not the destination. I’ve seen this a few times already: the first wave goes in and it genuinely...
From Tags to Action: Zendesk Automated Ticket Routing with Ticket Classification

From Tags to Action: Zendesk Automated Ticket Routing with Ticket Classification

by Mark Sherwood | Mar 3, 2026 | Automation, Zendesk

Automated ticket routing is what most support teams say they want, but almost none of them actually have. Most teams assume building the taxonomy is the hard part. It isn’t.  The hard part is training that taxonomy to drive real operational change. You...
How AI-Assisted Writing Changes Real Customer Support Work (And When It Actually Improves CSAT and Performance)

How AI-Assisted Writing Changes Real Customer Support Work (And When It Actually Improves CSAT and Performance)

by Mark Sherwood | Jan 27, 2026 | Artificial Intelligence, Automation

Only a few short years ago, support agents were essentially writing novels. Day in and day out, a huge part of the job was typing long replies. Some tickets were simple one-line answers. Others required a growing list of diagnostic questions. And some were heavy...
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Recent Posts

  • Zendesk Jira Integration: Building a Ticket Escalation Process That Works
  • The Precondition Problem: Attributing Contact Drivers Appropriately
  • AI Data Privacy for Support Teams: the Checklist Before You Connect AI to Customer Data
  • How to Automatically Extract Data From PDFs and Images in Zendesk
  • Generative AI for Customer Service – Using Common AI Tools for Your Back Office Admin

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Automation Apps

 

Merge Zendesk Tickets 

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Help Center Manager 

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